Digital Marketing Manager Resume Sample

Archie Webb

Digital Marketing

Email: a.webb@email.com   |   Mobile:+61 491 570 110   |   Nationality: Australian

EXECUTIVE SUMMARY

• Award winning PPC Digital Marketer with over 6 years experience leading regional campaigns for Airbnb and Lazada 
• Currently leading team of 4 with annual SEM budget in excess of USD 12 million across 6 countries in Asia
• Exceeded all marketing targets for 6 straight quarters whilst holding customer acquisition costs (CAC) below annual customer value (ACV)
• Deep passion for data. Undergraduate degree in Statistics. Well versed in MySQL, Tableau and Periscope Data
• Budding writer. Recently self-published crime mystery novel set in the year 2145 (Kindle Publishing). [This section gives a good helicopter view of the candidate. Quantifying the current role helps to give scale to the current responsibilities. The last bullet point is a fun one designed to give the candidate a bit of personality. It’ll also be a unique way to remember the applicant. Interviewer will probably label her as the “Published Writer”]

KEY SKILLS

SEO, SEM   |   UI / UX Design Thinking   |  A/B Testing   |   SEA Consumer Behaviour   |   Customer Journey Tracking & Analysis   |   Metrics Tracking & Measurement  

[Ensure the keywords here mirror those used in the job ad. The first round of vetting is often done by a software scanner. This section helps to pad the CV with key digital marketing phrases necessary to get past those scanners.]

PROFESSIONAL EXPERIENCE

AIRBNB, Australia

• Lead team of 4 executives overseeing USD 12 million annual PPC budget across 6 SE-Asian Countries; conceptualise and execute paid campaigns to drive rental of Airbnb properties. [This is the perfect opening line as it speaks about size of team, budget, and clearly states the focus of responsibility. In 1 line, the reader knows exactly the role Danielle has done.]
• Formulate winning strategies to maximise competitive advantage in large variety of room inventory; liaise closely with product & advertising teams to accurately segment customer verticals, decipher needs, and create compelling marketing campaigns. [Toss in a bit of digital marketing jargon to show you’re in the know.]

RESUMEWRITER   |   APAC