Marketing Manager Resume Sample (and Detailed Guide)

Isaiah Robertson

MARKETING MANAGER

Email: irobertson@email.com   |   Mobile: +61 491 570 110   |   Nationality: American

EXECUTIVE SUMMARY

• Marketing Manager with 10 years of experience in delivering award-winning online and offline campaigns for bluechip companies such as P&G, Shell, Audi and Lenovo. [This opening line perfectly summarises the candidate’s professional role.]
• Analytical mind with keen ability to analyse data to maximise marketing ROI. Deep experience in working with large datasets and macro consumer research data.  [Data is the new hot area in marketing.]
• Experience in working in USA, Indonesia and Vietnam. Developed deep understanding of consumer nuances in each market.  [Show your breadth of experience.]

Achievements include:

• Part of team which won Clio Print Award (2014) for launch of new Audi Sedan (A4) in Australia [Career achievements like these help to make your CV memorable.]
• Nominated for best Mobile App (2015) at American Advertising Federation (ADDY) for digital application for US Air Force Recruitment

KEY SKILLS

Strategic Planning   |   ATL & BTL Communications   |   Market Research   |   Online Advertising   |   Media Planning   |   Creative Planning  

[Ensure the keywords here mirror those used in the job ad. The first round of vetting is often done by a software scanner. This section helps to pad the CV with key banking phrases necessary to get past those scanners.]

PROFESSIONAL EXPERIENCE

SingTel (Mobile Division), Australia

• Lead team of 6 to manage all aspects of online and offline marketing for SingTel. Create integrated campaigns to meet new subscriber targets whilst maintaining profitable user acquisition costs. [The opening line captures all the reader needs to know about this role.]
• Manage projects from inception to campaign optimisation, oversee communication with internal and external stakeholders, manage campaign budgets and monitor schedule.
• Handle all facets of developing ATL, BTL, digital vehicles, NPP, Online Banners, eDMS, and SEM. [These are the exact phrases used in the job advertisement we are applying for. The HR Executive reading your CV may not have a marketing background. Their understanding of the industry is limited. Ensure you use the language they’re familiar with, such as the phrases used in the job advertisement.]

Significant Highlights

• Successfully captured 4,800 new mobile contract signups during 4 week integrated offline & online campaign. Worked with product teams to distill key new mobile contract benefits, built microsites and ran integrated campaigns across all channels (social, banners, eDM, print). Exceed KPIs by 18% whilst meeting all budget targets. Received commendation from senior management for excellent work. [Cite specific campaigns and metrics, if available, to substantiate your achievements. Do, however, be aware of your company confidentiality clause.]

RESUMEWRITER   |   ASIA